Bruno Aveillan

Bruno Aveillan (born in Toulouse, France) is a multimedia artist, a photographer and a film maker.

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Biography

Bruno Aveillan was born in Toulouse. He is one of France's most distinguished and internationally sought after commercials directors. After graduating from Ecole Supérieure des Beaux Arts in Toulouse, he joined Quad Productions in Paris in 1995. Since then, he has directed award-winning short experimental movies and international commercials for clients such as Orange, Perrier, Louis Vuitton, Audi, Nike, Paco Rabanne, Quézac, Lexus, Guerlain, Nissan, SFR, Chanel, Time Warner, Volvo, MaxMara, Miller, Nintendo, Coca Cola, Gaz de France, Toyota, Peugeot etc.

One of his very early spots in his directing career, Perrier "La Foule", received an avalanche of international awards. In 1999, succeeding the directors Lars von Trier and Roland Joffé, Bruno Aveillan directed the new episode in the advertising sage for CNP. Additionally, he directed the launch commercial for Lanvin perfume "Oxygène". It is during this spot that Gisele Bundchen makes her debut on screen. During his career Bruno Aveillan has also filmed world renowned stars such as Monica Bellucci, Claudia Schiffer, Amy Smart, Tina Balthazar, Sharon Stone, Catherine Hurley, Rachel Weisz, Milla Jovovich, Jessica Stam, Inna Zobova, Louise Pedersen, Julia Stegner, Estelle Lefébure, Elsa Benitez, Mylène Farmer, Morgane Dubled, Vlada Roslyakova, Olga Sherrer, Sunniva Stordahl, Virginie Ledoyen, etc.

Aveillan has also directed a series of commercials for Thermasilk in which he has created and captured a unique dream and poetic world. His spot for Nissan-Infinity "Athem" was presented during the premiere of the 2002 Oscar ceremony. Alongside Martin Scorsese and Oliver Stone, Aveillan has directed four commercials for the launch of the brand Orange. He has worked in collaboration with the Land Artist Nils Udo to create unique visual worlds for the perfume Mahora from Guerlain. In 2006, he also worked with fashion designer Olivier Theyskens for the launch of the new Rochas Fragrance (Starring Model Jessica Stam).

His famous commercial for Magnum, "5 senses", was directed in an experimental manner and has received international acclaim (including European Effie Award).

In 2008, Aveillan directed the first ever brand campaign for Louis Vuitton: "Where will life take you" (90" format, translated into 14 languages). This spot evokes "the soul of travel". It has received international awards including 2008 Gold Clio Award, Gold Award at the 2008 London International Awards, Epica, Cristal. The music was composed by Gustavo Santaolalla. In 2010, he shot the campaign for Shangri-La that metaphorically presents a philosophy imbued by generosity and humanism. This spot and tells the story of a man who has been adopted and saved by wolves. In 2011, Swarovski enlisted directly Aveillan to create a cinema short movie that would conjure Swarovski’s more than one-hundred-year heritage on the big screen.

In 2009, the Musée des Arts Décoratifs at the Louvre had a retrospective of his work within their major exhibition devoted to cinema in advertising.

Aveillan also supports the action of NGO such as Reporters without Borders and the Food bank for whom he has shot several commercials.

Awards

Bruno Aveillan has won a multitude of awards and many of his commercials have become a reference for cinematographic brilliance.

Visual Art

As a visual artist, Aveillan has developed his art in a singular, dense and syncretical manner, which encompasses experimental films and personal photographs. The central reoccurring themes of effacement, memory and the human body play a major role in his work. His art work has been frequently exhibited and has won many festival awards. Aveillan regularly collaborated with the choreographer Philippe Combes (Company Cave Canem) and directed several experimental short films on the subject of dance, gesture and the body. His film “Minotaur-Ex” with original music composed by Laurent Garnier, the project “Morpholab” with the composer Raphael Ibanez de Garayo. In 2008 and 20098, Aveillan had two large personal photographic exhibitions entitled “DIOTOPES #1 and DIOTOPES #2 at the Galerie Léo Scheer in Paris which included a 10 minute shortfilm (music by Raphael Ibanez de Garayo). A book dedicated to this work was published by Editions Léo Scheer in the collection “Janvier” that also represents the work of contemporary artists Claude Lévêque, Thomas Lélu and Edouard Levé. On their website, the publisher Léo Scheer commented, “ Bruno Aveillan is part of the generation of multimedia artists whose approach unveils a permanent quest for a diversifications of supports. We think of Doug Aikten or Chris Cunningham who, whilst they regularly direct video clips and advertising commercials , they also conceive installations in contemporary galleries ».

Exhibitions

As a multimédia artist, Aveillan's body of work ranges from photography, experimental movies [1], video works, and installations. Aveillan's work has been featured in solo and group exhibitions.

Group
Solo

Bibliography

References

External links